Programmatic ads & Marketing abbreviation

I’ve listed different programmatic & marketing abbreviation on this blog post, didn’t get into the basic ones the likes of (CTR, CTA, CPC, CPA, Churan rate, SEO) the list goes on. I went after ones that you tend not to find a lot of content about.

Plus adding some commercial/business terms that are necessary when working with clients that you tend not to know about if you come from a strong technical background.

  • eCPA: effective cost per acquisition, is a calculated metric that tells you what the CPA would have been if you bought actions or acquisitions instead of impressions, clicks etc.


  • eCPM: effective cost per thousands, a calculated metric that tells you what the CPM would have been if you bought ad impressions instead of clicks, actions etc.


  • VTC: View Through Conversion – A visitor is shown your ad, they do not click on it, but later return to your site and convert.
  • CTC: Stands for Click To Conversion and is calculated by dividing the number of clicks (visitors) received from a specific ad unit or link divided by the number of resulting conversions, typically defined as a captured sales lead or completed sales transaction.

  • Favicon: Is a contraction of the words Favorite Icon and is pronounced fav-icon; A favicon is a customized icon that is displayed to the left of the to the website URL in the browser address bar.

Favicons are also displayed in browser tabs

  • BAU: Business as usual, not much to explain here guys 🙂


  • Margin: As a general term in business and commerce, the term margin refers to the difference between selling price and the seller’s costs for the goods or services being sold, expressed as a percentage of selling price.


  • ROI: Return on Investment, measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.


  • AOV: Average order Value tracks the average dollar amount spent each time a customer places an order on a website or mobile app. To calculate your company’s average order value, simply divide total revenue by the number of orders.
  • MRR: Monthly recurring revenue is the most important metric for a subscription based company. After you acquire a new customer that’s a new source of revenue, MRR is how much revenue you get in total every month.


  • ARR: Annual Recurring Revenue, is a subscription economy metric that shows the money that comes in every year for the life of a subscription. More specifically, ARR is the value of the recurring revenue of a business’s term subscriptions normalized for a single calendar year.


  • PR: Page Rank, is a calculation that evaluates the quality & quantity of links to a web page to determine a relative score of that page’s importance and authority on a 0 to 10 scale.


  • SERP: Search Engine Result page, is the page displayed by a search engine in response to a query [Keywords] by a searcher [You].


  • CPM: Cost per thousand, the M in the CPM represents the Roman numeral for 1,000. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. 


  • CLV: Customer Lifetime value, is a prediction of all the value a business will derive from their entire relationship with a customer. Because we don’t know how long each relationship will be, we make a good estimate and state CLV as a periodic value — that is, we usually say “this customer’s 12-month (or 24-month, etc) CLV is $x”.


  • Revenue: is the income that a business has from its normal business activities, usually from the sale of goods and services to customers. Revenue is also referred to as sales or turnover. It is the “top line” or “gross income” figure


  • Profit: A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

That’s all I can think of if you have any you’d like to add put them in the comment section & I sure will update this blog posts!


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