This playbook shows you actual tactics that you can implement today around different part’s of your funnel & customer journey

Referral

Paywithtweet

Allow customers to make a payment by promoting (tweeting) your product or service. This is a great way for customers to refer your service to other people on their network.

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Conversion

Remove Cart Step

Average cart abandonment rate is between 60% and 80%. This is the final step to bring someone from prospective customer to paid customer

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Traffic

Leverage Caching

Cache key CSS and images to decrease site load times. This will help users get to your content and products faster without having to deal with frustrating

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Traffic

Ask for a work Email Rather Than a personal Email

When you ask site visitors for their email either from a pop-up or E-book, white paper download whatever it maybe, makes sure these visitors are only putting in their work email.

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Traffic

Find Keywords With Google Correlate

Input primary keywords to find long-tail keyword ideas using Google Correlate. Google Correlate finds patterns and correlations related to search queries using real-world data.

Conversion

Benefits Buttons

Instead of going with simple task-based button descriptions like ‘Register’, try going with something that highlights the benefit of signing up to visitors.

Conversion

“Loud & Bold” Subject Line

Throw in some onomatopoeia. i.e. “Shhh… you’re the first to know” “Woo-hoo! Registration deadline extended”

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Conversion

Exit Pop-up

Yes, EXIT pop-ups.

You’ve done all that work of getting people to your site. what happens to the ones that don’t convert?

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Traffic

Two-Sided Referral 

Try offering an incentive to users to refer you and for new users to join. This gives incentives to the person who shares (who benefits directly)

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Retention

Post purchase discount

After a first purchase, a customer has a 27% chance of returning to your store. Customers who return a second or third time have a 54%

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Traffic

Company Name Audience

Want to target a specific company or set of companies with your social media advertising?

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Conversion

Money Back Guarantee

Offering a money back guarantee on your products can greatly increase conversion. It creates a sense of security and trust for customers who aren’t sure about your products or may not be convinced that they need what you’re offering.

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Traffic

One Sided Referral

Offer incentives for users to refer you to their friends by which they would get an X% discount off their next order or just get their next order for free.

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Traffic

Directory Posting

Make sure you post your product or service on every directory you can get your hands on. Pay for it to be posted if need maybe.

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Traffic

Acquire Websites

Reach out to relevant webmasters who are no longer updating their site & ask to buy it from them.

 

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Traffic

Carousel Ads

Carousel Ads drive 30-50% lower cost per conversion compared to single-link ads.

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Conversion

Consultation Call to action (CTA)

Offer a free consultation as your call to action to begin developing a relationship with potential customers.

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Conversion

Social Proofed Pricing Page

Adding social proof to your pricing page can make your product more attractive.

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Conversion

Deep Linked Advertising

Upgrade emails drive users to switch from free to paid accounts, or from lower-tier to higher-tier accounts. This works via the psychology of loss aversion. 

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Traffic

Appeal to ego ad

People like to be reminded how awesome they are (even if they won’t admit it).

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RETENTION

Pre-Filled Form ‘Smart Defaults’

“Pre-filling form fields with educated guesses removes the amount of work users have to do

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