27 Growth hacking tools you should be using in 2017

The aim of this blog is to introduce you to what growth hacking tools, digital marketers use to grow and market their business. You might have seen some tools on here, but the ones you’ve not heard of, are the missing link in growing your business in 2017.

Without further ado, below is a list of the content in this blog. Enjoy!

  • Analytics
  • Email Marketing
  • Customer Messaging Platform
  • Lead Generation
  • Online Survey & Market Research
  • Content Marketing
  • PR & Articles

These are growth hacking tools I’ve used, some are free and some cost some money. But all are certainly great at what they offer.

Analytics

Google Analytics

[Free & Premium Accounts]

Google Analytics is by far the best free analytics program I’ve ever used. It’s simple, straightforward giving you all the data you might need. Making it easy to keep track of your customers by correlating customer behavior, channel performance, event flows, geographic locations and much more across both your sites and apps. Data is presented in a form of a report and dashboards.

Pros

  • Provides real-time information.
  • View site visits, conversions, and conversion rate by source, medium, campaign, keyword, and/or content.
  • Great event funnel flows showing you where visitors drop off.

Cons

  • Doesn’t make any recommendations based on data.
  • Educational material isn’t so great.

MixPanel

[$0-$99/mo]

This is another great analytics tool, so powerful and somewhat underrated. It allows you to build customer funnels, learning how users navigate through your website or app. Great to use for creating retention funnels and A/B testing.

Pros

  • Easy funnel creation and great visualization.
  • Ability to calculate user retention funnels.

Cons

  • Documents, instructions, and explanations are very poor, plus knowledge based material very vague.

KissMetrics

[$220/mo-$700/mo]

Kissmetric is Neil Patel’s digital baby, he’s the co-founder of this behavioral analytics platform. Kissmetrics is used to drive growth, by tracking and analyzing customer behavior tracks, turning visitors into customers.

Pros

  • Very detailed and customized funnel reports.
  • Excellent dashboard.
  • Always adding new features to their platform.

Cons

  • Very Expensive.
  • Doesn’t track or provide demographic location data by default.

Similar Web

[Free & Premium Accounts]

This is a great tool I use on a regular basis whenever I hear of a new company, the first thing I do is to search the company on Similar web. It shows you the traffic, bounce rate, customer acquisition channels, traffic by country, even the data on the traffic source channels.

Pros

  • Ability to product pdf reports.
  • User Interface is clear and simple to read through.
  • Great customer support.

Cons

  • None.

Email Marketing

MailChimp

[$0/mo-$199/mo]

Most of you would have heard of this already MailChimp is a powerful email marketing solution to manage subscribers, send emails, and track results. It’s really useful for startups and SMB’s with no budget.

Pros

  • Easy to use, with clear navigation and a clean interface.
  • Includes classic newsletters, autoresponders, A/B testing and automation. 
  • Offers good segmentation methods.

Cons

  • MailChimp reserves the right to suspend or cancel your account.
  • Horrible customer support.

Aweber

[$19/mo-$149/mo]

This is one of the first email marketing platforms founded in 1998, it has had a great success with over 100,000+ SME’s and startups around the world. It helps businesses by staying in touch with customers and prospects via email.

Pros

  • Great help materials.
  • Low-cost plans.
  • Extensive reporting capabilities.

Cons

  • No Google Analytics integration.

Zoho

[$0/mo-$750/mo]

Zoho Campaigns is very similar to Mailchimp, it’s an email marketing platform on both Web and App. Allowing you to reach and engage your customers. Creating, sending, and track effective email campaigns that help you build lasting relationships with your customers.

Pros

  • Great Mailing list management.
  • A/B testing email content.
  • Provides Automated email marketing.

Cons

  • Not a great User Interface.

Customer

[$100/mo-$1,250/mo]

This is a bit different than all other email marketing mentioned above, I’ve not tried this but I’ve heard a lot about. It’s a customer-centric behavior marketing tool that can see what customers are doing on your website, and help you target them with emails to help close the sale.

Pros

  • Great support team.
  • Segment based on user data from The Web or mobile app.

Cons

  • A limited number of integrations.
  • Requires engineering resources to get the data you need.

Hunter

[€0/mo – €399/mo]

Hunter is a chrome extension that allows you to extract someone’s email. Simply add the chrome extension to your browser and start extracting peoples emails from LinkedIn. Hunters web page has features like Domain search, verifies someone’s email and much more.

Pros

  • An elegant user interface.
  • Dashboard gives you lead section in which you don’t have to have many excel sheets with different leads, it consolidates everything you want in one place
  • 99% of the emails via Hunter tend to be right.

Cons

  • Can’t extract emails in bulk.
  • Doesn’t extract groups of emails of 3 part apps.

Customer Messaging Platform

Intercom

[$61/mo-$1,600/mo]

Hands down one of the best if not the best customer messaging chat platforms on the market right now. Chat with website visitors in real-time and continue conversations by email. Great for engaging and retaining customers. Excellent for sending out automated emails with logics/rules after someone signs up really powerful for retention, a bit pricing but worthy if used the right way. It gives you all the information on your customers that you’re speaking too.

Pros

  • Real-time engagement.
  • GEO location of active users.
  • Customer segmentation.

Cons

  • Lack of advanced reports.
  • User Interface outdated.

Zendesk

[£0/mo-£39/mo]

Zendesk is a pretty nifty tool, it has the basic functionality as intercom the live customer chat but has other great feature that makes it a competitor. These features include Satisfaction Surveys, Multichannel support (Facebook & Twitter), multi-language & multi-time zone support.

Pros

  • Very easy to use.
  • low-priced for what it has to offer.

Cons

  • Could improve integration with internal Knowledge Base and problem resolution.

Olark

[$17/mo]

Olark’s user interface and the chat is great. What’s also great is that visitors can rate their chat experience, allowing you to collect satisfaction data. Their pricing is very affordable and they offer excellent chat window templates.

Pros

  • Customizations – It’s easy to get it to do what you want it to.
  • Intuitive features to get your customers to interact.
  • Pleasant clean design.

Cons

  • Doesn’t easily allow you to email a transcript of the chat you’ve had to a customer.
  • Integrations are very basic.

Lead Generation

SumoMe

[$0/mo-$199/mo]

This is one of the most popular emails capturing tool. It’s really for everyone, not just growth hackers or marketers. It captures emails from blogs or landing pages with pop-ups, yes popups still work 1 out of 3 people tend to fill in the form with their emails. Need proof, try it out for free for a month and check your conversation rates.

Pros

  • Super easy to setup.
  • Provides you with its own analytics and heat maps.
  • ability to choose between different themes.

Cons

  • None.

HelloBar

[$0/mo-$50/mo]

This is a very old but yet very common tool for growth hackers. It enables you to design popups and bars that attract visitor’s attention, giving you results that you want. The reason why many marketers use it is because of the way Hellobar brands itself “Get More Clicks With The Hello Bar Notification Bar” and that’s exactly what they do.

Pros

  • Ability to create wonderful forms in no time.
  • Simple and relatively cheap pricing plans.
  • Great integration with other platforms to extract data.

Cons

  • Lack of variety in templates available.

Online Survey & market research

Wuffoo

[£0/mo-£54/mo]

Wuffoo is a great free form builder, I’ve used in understanding why customers are closing their accounts by filling a short form. The form was quick to make and I got a notification every time a notification was handed in.

Pros

  • Simple to easy and clean interference.
  • Integration into web pages is easy. The code provided to embed on your web page comes in several formats all you have to do is copy and paste it.
  • Features like drag-and-drop & pre-defined fields make the form creation process very easy and quick.

Cons

  • No way to bundle all customer response notifications into one email.

Survey monkey

[$0/mo-$85/mo]

Could be the most famous and oldest platform for getting user feedback and market research. Founded in 1999 and still here going strong is pretty impressive for such a company. It allows you to create surveys, helps you when wanting to survey a target market. Strong analytics platform giving you data and robust reports helping you in making better decisions.

Pros

  • Text analysis.
  • Many integrations available with the likes of MailChimp, Eventribe and much more.
  • Great blog to help you in writing surveys.

Cons

  • Lack of good analytics on the free tier.

Google forms

[Free & Premium Accounts]

Pretty clean swiftly tool by Google, to create survey’s very simple to use, extremely clean interference. Nothing to say about it unfortunately but a great tool free simple tool to get customer feedback.

Pros

  • Free if you have a google account.
  • Gives you the ability to include images and youtube videos in form.
  • Very easy and understanding questions on it.

Cons

  • Limited template gallery.
  • Not many capabilities in setting up logic/rules template.

Qualaroo

[$199/mo – $2,250/mo]

Qualaroo was founded by the person that actually coined the term “growth hacking” in 2010 Sean Ellis. This website allows you to incorporate a pop survey in your site during the different points of user experience. The way it works is a gently pop would come on the bottom hand of a page asking the user “Is the information on this page helpful” these feedback from users tend to help founders improve upon their product or service.

Pros

  • A fast roll-out of micro-surveys targeted to specific types of visitors.
  • Branding is easy (adding images and color) to match your web page simple.

Cons

  • No free tier and the starter pack is relatively expensive (these guys are ruthless haha).

Promoter

[$50/mo-$500/mo]

A great analytics tool if you’re trying to reach out to your customers to understand them and what they like about your service or solution. Plus includes API support, and it calculates your NPS (Net promoter score) it categorizes customers into three categories Promoters, Passives, and Detractors. NPS = ” the % of promoters – % of detractors”gives you your net promoter score.

Pros

  • Supports over 25 languages.
  • Ability to use your own personal branding.

Cons

  • Limited integrations.
  • An email based survey’s not web based.

Content Marketing

BuzzSumo

[$99/mo-$699/mo]

Is a great content marketing tool, when looking on what blog topic you should write about what’s hot and what’s not and how to distribute your blogs around the web when it’s ready to gain more traffic. All you do is type in a keyword of what you want to research about and it gives you a list of blogs out at the moment with a list of people that shared these blogs in which you can get in contact with asking them to promote your content since they enjoyed someone else blog on a particular they would be inclined to share your work.

Pros

  • Free tier features are very limited.
  • Expensive tool to use for bootstrap startups and first-time bloggers.

Cons

  • Good customer support.

Google Trends

[Free]

This is another free Google tool that provides search trend data for various keywords, topics, and subjects. It shows you how popular or unpopular a term is. It’s so easy to use no username, password, sign ups etc. If you have a google account just type in “Google Trends” and get cracking.

growth hacking

Pros

  • Allows you to compare keywords.
  • Shows you related topics and related queries on the keyword you type in.
  • Cleanest and simplest interface I’ve seen in a while.

Cons

  • Very limited data present.
  • No customer support.
  • Metrics present aren’t explained so well.

Grammarly

[$0/mo-$29/mo]

Grammarly Grammarly Grammarly, what a tool what a great tool. My writing style isn’t that great and grammar is horrible, I’ve confronted by a person I really looked up to this year on this topic, so I started trying to improve my grammar and this is where I stumbled upon Grammarly on October 24th, 2016. The reason why I remember that date is Grammarly shows you when installing the Chrome extension on the widget.

This is by far the best tool for people trying to improve their English when it comes to writing blogs, articles, landing pages. It fixes your grammar and spelling by highlighting in red the word you miss wrote all you need to do is hover over the word and it would show you the right way to write that word all you have to do is click the word and it changes.

Pros

  • Works on any websites when you’re on a Chrome browser.
  • Checks grammar and spelling mistakes.
  • Shows Definitions & Synonyms via Double Clicks on a word.

Cons

  • None.

Opensiteexplorer

[$99/mo-$599/mo]

I usually use this tool when wanting to find inbound links and what my Domain authority for my website is and compare that to my competitors. Inbound links are self-explanatory but DA might be new, stands for domain authority it predicts the root domain ranking on all search engines based on an algorithmic combination of all metrics.

Pros

  • Offers a lot of data for a freemium account.
  • No way of exporting data.

Cons

  • Only shows you links discovered over the past 60 days.

Google PageSpeed

[Free]

This tool analyzes your site’s speed by reviewing your page content. It’s aimed at developers, as it explains what needs to be fixed from technical standpoint talks about javascript, CSS, HTML script. How to optimize your images by compressing particular images. It’s a great free tool all you have to do is input your site’s URL and read the report generated takes 10 seconds to generate a single report.

Pros

  • Technical reporting on your website.
  • Clean interference.
  • Offers good content for a free tool.
  • Analyses your sites speed, both on the web and mobile.

Cons

  • Can’t share report generated via email or pdf.

GTMetric

[$0/mo-$149/mo]

This is a wonderful tool for finding out your page details covers Page load time, Total page size, Page requests. Gives a very extensive long report around your page and what you can do to optimize it in order to improve your SEO ranking. It speaks to both commercial and technical personals, so you don’t need to be a developer or have a computer science degree to understand it.

You enter your website’s URL and it runs virtual machines to test your site on different web browsers, different countries, and cities plus gives you a time & date stamp.

Pros

  • Offers you virtual machines to test your website speed.
  • Downloadable PDF report.

Cons

  • The interface comes across as clunky and confusing.

I covered more around the content marketing in this blog.

PR & Articles

OutBrain

[Premium Accounts]

AMAZING TOOL, it allows you to promote your content on articles from around the web that are relevant to your target audience. Creating backlinks to your site, the pricing model is pretty straightforward PPC this tool is useful for people with good blogs and landing pages that know all they need are views to get conversations and to be placed in the right location which is what these guys take care of that.

Pros

  • Gets your content out for people to read without much effort from your side.
  • Reach Target audiences in a few clicks.

Cons

  • No freemium offer.
  • Could be a hit and miss if your content isn’t great.

JustReachOut

[$65/mo-$450/yr]

This is an amazing platform very useful for startups looking to get press exposure, founded by Dmitry Dragilev. Justreachout puts you in contact with relevant journalists, bloggers that talk about your niche/business. You simply enter keywords around what you’re looking for and they show you relevant bloggers, journalists that talk about what you’re after for plus their materials on the subject matter. After that, they support you and help you out in writing an email to this person to gain their attention. They provide you with email templates, a team to help you write an email, plus helping you polish an email draft you have before sending it off.

Really powerful tool highly recommend try it out for 3 to 6 months and see if it works. Would cost you few hundred dollars but the return is great and the backlinks that would be created last for a while.

Pros

  • Shows you relevant Quora and Reddit threads around your business.
  • Analytics email tracking.
  • Organized media lists.

Cons

  • You need to have a bit of money in your account, not suitable for a bootstrap start-ups.
  • lack of quantity of knowledge base material.

Much more tools would be discussed in the next coming months, some I’m experimenting with as we speak. Plus in the coming month, blogs will feature how combining and utilizing these tools together will give you customer growth success. Some hacks will work other won’t, it’s all about experimenting and finding out what works quickly.

Thanks for reading up to this point.

What growth hacking tools do you use and recommend ?

Check out chrome extensions I have around growth hacking.

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