Growth Hacking Media is a place to share actionable tactics and trends around growth hacking
We cover everything digital marketing/Growth Hacking/Web Analytics related & try to provide actionable content that you can take and implement to your business
Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Customer acquisition means getting visitors to your site/app/product and convert them into a user.
For a Saas product, this usually means a sign-up.
Customer Acquisition Channels
- Search Engine Optimisation (SEO)
- Engineering as Marketing
- Content marketing
- Public Relation (PR)
- Business Development
- Influencer Marketing
- Search Engine Marketing (SEM)
- Email Marketing
- Viral Marketing
- Social & Display ads
- Offline Advertising
Customer Activation means motivating customers to move to the next stage of their lifecycle.
Each business customer activation metric varies, but it’s usually measured in a particular action a business set that counts as an activation.
For an e-commernce site, this is usually making a purchase in the first 24 hours of signing up.
Customer retention rate is how well a company keeps its paying customers over a period of time.
Peter Drucker once said the purpose of a business is to make and keep a customer. Retention deals with the latter.
It’s the ability to keep customers after being able to acquire & activate them, I think it’s the most important pillar of growth hacking!
Referral means having a customer that likes your product invite his/her friends to check it out.
It can be a massive viral growth hack if done right.
Dropbox is a company that comes to mind when speaking about Referal growth hacking, they mastered acquiring customers via a referral program, and by which creating a whole growth channel called “Referal”
Revenue is the ability to monetize on customers behavior.
Without revenue, you don’t have a “real business”